Blogging Weekend: Followers, comments, likes

 

First of all, I’ll let you in on a little secret: my first blog died a premature death, after only one month of life, five followers and absolutely no comments whatsoever.

Why is this important?

Well, maybe because the focus is not to be put on numbers.

Put too much emphasis on numbers, and you won’t have such a nice time blogging.

You kind of miss the point.

What’s the point, you ask?

Behind those numbers, there are people. Crazy, huh? Actual people, who actually read your stuff, who actually take the time to like or comment on your stuff. You wants thousands upon thousands of people who do that?

For what?

Ask yourself that.

Why is it so important to reach a thousand people? Why is it more important than reaching a hundred? Or just ten?

This numbers game is just that. A game. A rat race.

Instead of you trying your best to create the best content that you are capable of, you worry about not enough people reading your blog.

Enough for what?

What is enough?

When is anything ever enough?

It’s all a matter of perception; as they say, one man’s ceiling is another man’s floor.

The real trick is to not give a damn about numbers.

They’re just that. They don’t represent reality. They don’t accurately depict whether or not you’re happy with your blog, or whether or not what you’re creating is actually making a difference.

Being popular on social media is just as being rich in Monopoly money.

If you stress too much about it, you’ll never have enough, no matter how many you have.

You want followers, comments, likes?

Write engaging posts. Write entertaining posts. Write posts that speak to a multitude a readers, stuff that people can identify with, stuff that elicits an emotional response.

And you’ll get your numbers.

***

UP NEXT: How to write a great blog post.

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