Expectation. It builds you up, but also has the habit of tearing you apart.
When it comes to blogging, it’s important to set realistic expectations.
What are those, you ask?
The realistic expectation is that no one is going to read your blog. Too harsh? Well, it’s also realistic to understand that the hardest battle you will fight is getting from 0 to 100 followers.
The first hundred posts, the first hundred comments…
If you can muster the self-discipline and the patience to actually write those first hundred posts, you will have found an audience.
It takes time, of course.
That’s the big secret. Time. The more you invest in your blog, whether is actually writing your posts, or tweaking the way your blog looks like, taking the time to respond to comments or just engaging others in the community, all of these will factor in and determine the level of success your blog enjoys.
Make no mistake. Time is the most valuable currency.
And maybe it’s best to remember, every now and then, that in a world of millions of blogs, to be found by someone else and to be read is nothing short of a miracle.
That was it for this weekend’s Blogging series. Stay tuned. More to come.